SHAQ
REBRANDING
A visual update for a cultural pillar — rooted in legacy, built for the shelves.
> SCROLL TO CASE STUDY _> SHAQ REBRANDING PROJECT _
The SHAQ brand has always stood for community, accessibility, and confidence — but visually, it needed an update to match its mission. This rebrand respects Shaq's legacy while elevating the brand’s first impression.
This page showcases the full rebranding concept: new logo, packaging, posters, social posts, and apparel ideas — designed to compete proudly on today's shelves without losing its roots.
01. THE BRIEF
Revitalize SHAQ's visual identity while respecting its cultural legacy. Target a younger market without losing community-based values.
02. MARKET INSIGHTS
Study of competing products, shelf presence, and branding trends. Analysis showed SHAQ needed stronger typographic impact, more visual consistency, and flexible logo use across platforms.
03. LOGO & CORE IDENTITY
Bold, loud, and minimal — the new logo system is modular, scalable, and readable at a glance. Inspired by vintage signage and modern packaging grids.
04. COLORS & TYPE
Refined color palette for both packaging and social. Primary: Rich black, hot red, off-white. Typography: Custom bold grotesk with alternate characters.
05. PACKAGING & PRINT
Includes new box design, posters for city launches, and flyers. Built for strong contrast and high visibility in both urban and retail environments.
06. DIGITAL ROLLOUT
Instagram templates, motion logo for reels, YouTube header concepts, and clean Shopify storefront mockups.
07. APPAREL MOCKUPS
Caps, tees, and tote bags — each keeping the modular visual system alive through embroidery, prints, and bold layout.
08. CONCLUSION
This rebrand brings SHAQ to a new era: same roots, new tools. A sharper signal, with room to grow. Thanks for watching.